J O S H & N I C O L

S/S 16          S/S 15          A/W 14

“COSH” A/W 2015 Collection

Teddy Girls also known as Judies were a subculture of the teddy boys in 1950's Britain. The Teddy is described as a 
fashionable figure, a figure of criticism and at the time a 
figure of public misgivings.
Influenced by the Edwardian dandies mixed with the American rockabilly style, COSH became the sweeping trend of modern and youth fashion across Britain. The Ted's were regarded as rebels of conformity in post World War 2 and as such created a style, which was by and from the streets. 
Josh and Nicol's AW15 Collection "COSH" nods to Teddy girl fashion, to a style that reinvented Utility into elegance.
Masculinity, Simplicity, Practicality and over all sensuality mingle together to transform the classic "Teddie" androgynous style to create pieces for international savvy, professional and sophisticated modern day woman.
Using a Neutral color palette of Grey, White, Navy, Brown, the somber color palette of choice of the Teddies, COSH encompasses a collection, which celebrates the female form through practical designs and silhouettes. 
The use of wool, tweed, leather and cotton tailor a feminine "boyfriend" borrowed ensemble with an up to date twist.