Our Story

Josh and Nicol is more than a fashion label it’s a story of identity, resilience, and refined expression. It’s a brand built on the belief that women deserve clothing that reflects not only their strength, but their softness, individuality, and inner power. Every garment tells a story one of elegance, edge, and timeless confidence.

The name Josh and Nicol is deeply personal, born from love and legacy named after founder Ufuoma Ekpecham’s two children, a reflection of her unwavering commitment to building something lasting, meaningful, and true.

THE FOUNDER: UFUOMA EKPECHAM

A global citizen with a distinctly refined eye, Ufuoma founded Josh and Nicol in 2011 with the vision of creating pieces that were just like her—chic, sophisticated, quietly bold. She wasn’t just designing clothes; she was designing a feeling. Polished, flattering, and emotionally resonant.

Her journey began with curiosity and culture traveling the world, drawing inspiration from the artistry of couture, the textures of tradition, and the freedom of modern femininity. With an innate understanding of tailoring and bespoke craftsmanship, Ufuoma began crafting collections that not only looked beautiful, but felt like identity.

She didn’t follow trends. She followed instinct and gave women a way to wear theirs.

THE BRAND ETHOS

At its core, Josh and Nicol represents uniqueness, strength, and unapologetic femininity. Each design is a statement of self bold silhouettes softened by luxe fabrics, finished with couture-level craftsmanship. Created for the woman who commands attention without needing to speak.

We don’t overproduce. We don’t overdesign. Every piece is intentional, created in limited quantities in our London studio by a small team of artisans and designers. Slow fashion, made personal.

From day to night, from occasion to everyday elegance Josh and Nicol is the wardrobe of the elevated modern woman. One who dresses with purpose, power, and poise.

OUR PURPOSE

Josh and Nicol isn’t just about fashion. It’s about legacy. Ufuoma built this brand from a place of love, artistry, and determination. It is a celebration of culture, womanhood, and craftsmanship and a constant reminder that beauty is more than what you wear. It’s how you own it.

Through precision, vision, and the courage to be different, Josh and Nicol continues to inspire women to step into their own spotlight with grace, intention, and undeniable style.